SEO denotes “search engine optimization.” It’s a strategy used to drive traffic towards your website through various search results that pop up on search engines.
You must have noticed search engines like Yahoo, Google and Bing. They display a set of primary search results that include video content, web pages, and local listings. The search results are the outcome of rankings set by the search engines and are determined based on factors like off page SEO factors, on page SEO factors and also page content. Also, note it is free unlike the usual paid search ads.
We need to use SEO tools and this is what rules the online marketing world of modern times. Focus on unique and value driven websites for your clients and then use SEO techniques to improve traffic to your site.